Relevant Chews

Simon Cowell is a saint.  He is polarizing, opinionated, a great judge of talent, and arguably the most patient man in the world.

Could you sit through thousands of dreadful auditions and months of follow up presentations to pick the diamond in the rough, only to have an electoral board make the final decision?  How about doing that year over year?

The percentage of great companies to work with out there is less than the number you will pitch, and you have to work hard at being “Why you, why now?” relevant to a constantly changing audience.

In business we can be on either side of the audition table given the situation, and understanding that should help you draft a sustainable B2B sales strategy…  skip the dud clients, make it a point to audition for the companies you really want to work with, and be prepared to shine when given the opportunity.

Thank you Simon.  The cold hard truth never lies.