Seeking out hecklers is certainly not a call to action, rather something to consider when setting the low bar of constructive criticism. The truth is business hecklers come in all shapes and sizes, and sometimes from the one you least suspect.
Regardless of the messenger, the secret sauce is discovered when entrepreneurs and sales leaders can look past the sting of a NO or ‘why this – why now?’ and find value in a stalled elevator pitch.
If you’ve ever read any Guy Kawasaki, he has a point about “Make Meaning.” It’s not how cool you think you are… do people believe in your product, care about your mission and trust in your sincerity? We can get so caught up in the magic we’re selling to the world that we need the person that ‘just doesn’t get it?’ to keep our mojo on track—and the relevant differentiator that will determine the fate of your business.
In the moment, you may want to strangle the nay-sayer. But the unwavering commitment to make meaning is why you are in business. Figure out your ‘one thing’ and nobody can talk you off the value you deliver!Contact: Nathan J. Wagner