Relevant Chews

Casual Thought Friday… you can’t have everything, so why not find the one thing?

This holiday season, the winning retail strategy will be helping people gift their loved ones with something they really want.

Last year it was easy to predict that companies like Ebay and Overstock.com were going to be runaway favorites.  This year people will be looking for a deal, but even more savvy about how to find that special something vs. settling for anything.

The relevance of social media in our lives will be a game changer in the lingering economic aftershock this Christmas.  If you are paying attention to the signals like Facebook’s “How well do you know Me?” and what I’m assuming will come to pass as the Xmas List app for the iPhone, then you know exactly what to get that special someone.

It’s not the gift, it’s the thought that counts.  But why can’t you have both plus the shopping experience?

As I’m searching online or wandering out into the cold this December, don’t pitch me what’s on sale—help me find the one thing I’m looking for… getting it down the chimney is negotiable.