Relevant Chews

Casual Thought Friday… in a social media world, it is not enough just to be something—your web presence should be something to do.

If Facebook and Twitter have taught me anything, its that people are looking for something to do online. People want to shop, share and socialize. And they need a reason to come back every week… or every day.

Amazon is great if you are researching products offline and then buying them online, but who goes to Amazon or eBay just because they are bored? These sites lack in ‘the draw’ what was so cool about shopping malls in the 80s—sometimes browsing, just being seen and interacting with others is the reason for being there.

The next big thing will be an online public market that is a relevant shopping destination and a compelling user experience.

Be on the lookout for PublicMarketspace.com They have some ideas on how to create something to do.

Aloha.